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A research methodology refers to the investigative techniques, strategies, and processes you will apply to collect, and analyze your data. When conducting your research choosing the research methodology you will apply is going to be one of the important steps to decide at the beginning of your research. Common research methods include:
1-Qualitative Methods
Qualitative research techniques refer to research methodologies used in the analysis of data that is not easily reduced to numbers, i.e. quantified. Qualitative research is concerned with the subjective understanding and interpretation of social behavior.
Qualitative methods of data collection include:
Qualitative methods of data analysis include:
2- Quantitative Methods:
Quantitative research relies primarily on the collection of quantitative data and has its own, unique set of assumptions and normative practices. Quantitative research involves the gathering and use of numerical data which are often subjected to statistical analysis.
Steps in the Quantitative Research Process
3- Mixed Methods:
This simply means that you will mix techniques from both of the previously mentioned above methods, that is the qualitative and quantitative methods.
One very important resource that can provide you with extremely valuable support during all the steps of your research is SAGE Research Methods Database. The "Project Planner" is one of its helpful features which guides you step-by-step along your research project.